Indra Aziz as Guest Speaker Experience

On 17 July, Indra Aziz visited our campus and talked about his experience in the music industry.

Here is a brief of his biography:

Name: Indra Aziz

Occupation: Musician, lecturer at UPH and Institut Musik Indonesia.

Known as: Jazz musician, vocal coach for Indonesian Idol, X-Factor, and some knows singers such as Rossa, Afgan and Agnez mo.

Founder of: VokalPlus

Website: www.indraaziz.net

Twitter: @IndraAziz

Experience

I was pretty excited to meet him as I watched a show in NET. tv called "STEREO" which he starred in. On the day, he taught us about his experience and tips for branding and marketing for the creative industry.

Firstly, he talked about changes in the industry. Nowadays, the creative industry is getting even more crowded. Back then (in the music industry) when musicians want to publish a song they need to be in radios, in the charts, TV, and give demo to record label. These days musicians can easily publish their song through Spotify, Youtube, and edit them themselves. There are more opportunities today and we must change our mindset and think like a business owner in order to survive and be noticed in this era of creative industry.

Next, he told us that he had never work or give his cv or volunteer to work. He was invited to do jobs instead of volunteering. Why can this happen? it is all because of BRANDING.

BRAND

Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.

We need to have personal branding in order for people to notice us. We should have these 5 characteristics:

- Visual identity

- Voice

- Personality

- Be authentic

- Can change and evolve

After that, he told us steps to achieve and share our personal branding. He told us that you should make the brand all the same on social media. Social media is a good way to show your personal branding as people can access them by phone, which we use daily.

BAD EXAMPLE

website: www.keizadesign.com

instagram: doodlemylife

twitter: keizacroque

email: keizazahra@gmail.com

GOOD EXAMPLE

website: www.keizacroque.com

instagram: keizacroque

twitter: keizacroque

email: keizacroque@gmail.com

Creative people should also set their target audience. For example, you should show your jazz music to those who loves jazz instead of showing them to people who enjoys pop. You should also have a good network in the industry. This can lead you to get job from the offers from the people you know. Mr Indra Aziz gave us an example like when people needs a vocal coach they can immediately think "Oh! Indra Aziz can do it."

In the third session he told us about developing more than just being a musician. Musicians may have a long hiatus before releasing another song. To solve this and keep on being productive, he uploaded vocal techniques on Youtube. Creative people can also upload cover, vlogs or any videos on Youtube to get more recognition and make content.

The most important thing are comments. Why? Because engagement is what earns you sales, and shares, and having loyal customers.

You will also need CALL TO ACTION for example:

- Please RT

- Please subscribe

- Click link

- Please share

- Write a comment

- Listen on Spotify

Then we did a handout about our own personal branding. Honestly, I was still confused on what to write. We also listened to Brie's, Daffa's and Aikoe's presentation about their personal branding. This motivates me to find out more about my personality and branding

Lastly, he told us about the ratio system, 70:20:10, which means:

70% is about building our brand

20% sharing other arts that inspire us

10% self promotion

The 4.0 Industry

What is industry 4.0?

Industry 4.0 is the subset of the fourth industrial revolution that concerns industry. The fourth industrial revolution encompasses areas which are not normally classified as industry, such as smart cities for instance.

Although the terms industry 4.0 and fourth industrial revolution are often used interchangeably, industry 4.0 refers to the concept of factories in which machines are augmented with wireless connectivity and sensors, connected to a system that can visualise the entire production line, control, and make decisions on its own.

In essence, industry 4.0 describes the trend towards automation and data exchange in manufacturing technologies and processes which include cyber-physical systems (CPS), the internet of things (IoT), industrial internet of things (IIOT), cloud computing, cognitive computing and artificial intelligence.

The concept includes:

- Smart manufacturing

- Smart factory

- Lights out (manufacturing) also known as dark factories

- Industrial internet of things also called internet of things for manufacturing.

Industry 4.0 fosters what has been called a "smart factory". Within modular structured smart factories, cyber-physical systems monitor physical processes, create a virtual copy of the physical world and make decentralized decisions. Over the Internet of Things, cyber-physical systems communicate and cooperate with each other and with humans in real-time both internally and across organizational services offered and used by participants of the value chain.

History of the Industries (1.0, 2.0, 3.0 and 4.0)

Industry 1.0

The First Industrial Revolution was the transition to new manufacturing processes using water and steam. It was hugely beneficial in terms of manufacturing a larger number of various goods and creating a better standard of living for some. The textile industry, in particular, was transformed by industrialization, as was transportation.

Fuel sources like steam and coal made machine use more feasible, and the idea of manufacturing with machines quickly spread. Machines allowed faster and easier production, and they made all kinds of new innovations and technologies possible as well.

Small businesses grew in this era. This is the beginning of the industry culture.

Industry 2.0

The first Industrial Revolution represented the period between the 1760s and around 1840. This is where the second industrial revolution picked up. Historians sometimes refer to this as “The Technological Revolution” occurring mainly in Britain, Germany and America.

During this time, new technological systems were introduced, most notably superior electrical technology which allowed for even greater production and more sophisticated machines. The system of mass production model dominates the second industry. The first assembly line was built. It is the time where management program to enhance efficiency (division of labor, just-in-time, lean) was introduced.

Industry 3.0

It began with the first computer era. These early computers were often very simple, unwieldy and incredibly large relative to the computing power they were able to provide, but they laid the groundwork for a world today that one is hard-pressed to imagine without computer technology.

Around 1970 the Third Industrial Revolution involved the use of electronics and IT (Information Technology) to further automation in production. Manufacturing and automation advanced considerably thanks to Internet access, connectivity and renewable energy.

Industry 3.0 introduced more automated systems onto the assembly line to perform human tasks, i.e. using Programmable Logic Controllers (PLC). Although automated systems were in place, they still relied on human input and intervention.This led to formation of supply chain management.

Industry 4.0

The Fourth industrial Revolution is the era of smart machines, storage systems and production facilities that can autonomously exchange information, trigger actions and control each other without human intervention. This exchange of information is made possible with the Industrial Internet of things (IIoT) as we know it today.

It is the boom in Internet and telecommunication. Industry 4.0 merges boundaries of physical and virtual world. Machines communicate more intelligently (no physical and geographical barriers). Smart machines allow industry to completely visualized, monitored, and managed from remote location.

Key elements of Industry 4.0 include:

- Cyber-physical system — a mechanical device that is run by computer-based algorithms.

- The Internet of things (IoT) — interconnected networks of machine devices and vehicles embedded with computerized sensing, scanning and monitoring capabilities.

- Cloud computing — offsite network hosting and data backup.

- Cognitive computing — technological platforms that employ artificial intelligence.

Changes in corporate in business throughout the industries

1. Nokia

1987 - compact phone

1992 - GSM phone

1996 - Banana phone

1999 - WAP browser

2001 - Feature QWERTY keyboard, able to store music, time, infrared, calendar, and FM radio

2002 - GRPS Internet sevice, buillt in camera, and video capture

2003 - intercept 1 tinie banking password, game, and 3G

2004 - 1 megapixel camera, full internet access, roaming

2007 - slider to access buttons, numeric keypad

2008 - GPS, touch screen, and 5MP camera

2011 - notebook

2014 - Android

2. McDonalds

1940

Dick and Mac McDonald open McDonald's Bar-B-Q restaurant on Fourteenth and E streets in San Bernardino, California. It is a typical drive-in featuring a large menu and car hop service.

1948

The McDonald brothers shut down their restaurant for three months for alterations. In December it reopens as a self-service drive-in restaurant. The menu is reduced to nine items: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. The staple of the menu is the 15 cent hamburger.

1949

French Fries replace potato chips and debut Triple Thick Milkshakes on the McDonald's menu.

1954

Multimixer salesman Ray Kroc visits McDonald's in San Bernardino intending to sell the brothers more Multimixers. The 52 year old Kroc is fascinated by the operation. He learns from the brothers that they are looking for a nationwide franchising agent. He has an epiphany and is determined that his future would be in hamburgers.

1955

Kroc opens his first McDonald's in Des Plaines, Illinois on April 15. The attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1953. First day sales are $366.12.

1956

Fred Turner, future McDonald's Chairman is hired to work as a counter man for the Des Plaines McDonald's. He would soon become the head of McDonald's Operations defining the quality, service and cleanliness that continue to this day.

1961

Hamburger University opens in the basement of the Elk Grove Village, Illinois, McDonald's restaurant. Graduates receive Bachelor of Hamburgerology degrees.

1961

McDonald’s System, Inc. purchases the rights from the McDonald brothers for $2.7 million.

1965

The Filet-O-Fish sandwich was the first item added to the national menu. Created by Lou Groen, McDonald's Cincinnati franchisee to help build volume in the predominately Roman Catholic community in which his store was located.

1968

The Big Mac, developed by Owner/Operator Jim Delligatti of Pittsburgh, is added to the national menu.

1973

The Quarter Pounder and the Quarter Pounder with Cheese are added to the menu.

1974

The first Ronald McDonald House opens in Philadelphia, Pennsylvania. In 1973, Fred Hill, a football player with the Philadelphia Eagles, had the need for such a facility at Children's Hospital in Philadelphia, where his child was being treated for leukemia. Hill’s dilemma led to the first Ronald McDonald House.

1975

The Egg McMuffin, created by Owner/Operator Herb Peterson of Santa Barbara, California is added to the national menu.

1983

Chicken McNuggets are introduced into all domestic U.S. restaurants.

1984

Ray Kroc, Founder and Senior Chairman of the Board of McDonald's Corporation, dies on January 14.

1990

On January 31, the first McDonald’s restaurant in Moscow opens. Located in Pushkin Square, more than 30,000 customers were served on opening day!

1993

The world’s first McCafe´ opens in Melbourne, Victoria Australia.

1995

McFlurry Desserts, invented by Ron McLellan, O/O Canada are added to McDonald’s Canada menu.

2002

McDonald’s published its first ever Social Responsibility Report on April 15, 2002.

2003

McDonald’s first global ad campaign, “i’m lovin’ it” is launched in Munich, Germany on September 2.

2015

McDonald’s USA launched All Day Breakfast.

2017

Global McDelivery Day is celebrated on July 26 to support the global launch of McDelivery with UberEATS.

Preparing for 4.0 Industry

Personalised and improved customer experience

Not only can customers order and pay through the McDonald’s mobile app and get access to exclusive deals, but when customers use the app, McDonald’s gets vital customer intelligence about where and when they go to the restaurant, how often, if they use the drive thru or go into the restaurant, and what they purchase. The company can recommend complementary products and promote deals to help increase sales when customers use the app.

Digital menus that use data

McDonald’s continues to roll out new digital menus. These aren’t just fancier versions of the old menus, these menus can change based on the real-time analysis of data. The digital menus will change out the options based on time of day and even the current weather. For example, on a cold, blustrey day, the menu might promote comfort foods while refreshing beverages might be highlighted on a record heat day. They’ve been used in Canada and resulted in a 3% to 3.5% increase in sales.

Kiosks and interactive terminals

As one solution to the increasing costs of labour, McDonald’s is replacing cashiers in some locations with kiosks where customers can place their order on a digital screen. Not only are labour costs reduced, but the error rates go down.

By the end of 2018, you can expect an ordering kiosk to be available at a McDonald’s near you. McDonald’s France is also testing out interactive terminals. Once a customer places an order they take a connected RFID card associated with the order to their table. When the order is ready, a McDonald’s staff person locates the customers through the RFID card and then delivers their meal to them.

As McDonald’s continues to embrace its data-driven culture, expect to see the company improve performance based on the insights and efficiencies realised from artificial intelligence, big data and robots.

3. Matahari Department Store

PT Matahari Department Store Tbk (“Matahari” or “Company”) has a deep legacy in Indonesian retail. Beginning its journey on October 24, 1958 with the opening of its first outlet, a children’s fashion store, in Jakarta’s Pasar Baru district, Matahari went on to open Indonesia’s first modern department store in 1972. Since then, Matahari has established itself as a truly national brand.

It currently operates 155 stores in 74 cities across Indonesia, with a total retail space of almost one million square meters and has a growing online presence through MatahariStore.com. Since the release in 2015, MatahariMall.com plays a main role in the e-commerce in Indonesia.

Font Research

Times New Roman

· Gets its name from the Times of Lon­don, the British news­pa­per.

· Designers: Stanley Morison and Victor Lardent

· Date released: 1932

· Font specimen: Transitional serif typeface

· Classification: mixed, transitional, and old-style

· Foundry: Monotype

· The design is slightly condensed, with short ascenders and descenders and a high x-height (tall lower-case letters), all effects that save space and increase clarity.

· Popular in book printing, general publishing, and newspapers.

Use in artworks

Futura

· Designers: Paul Renner

· Date created: 1927

· Category: Sans-serif

· Classification: Geometric sans-serif

· Foundry: Bauer Type Foundry

· To create a design with modern, clean elegance

· Design based on simple geometric forms — triangles, squares and near-circles.

· Long ascenders

· Used as a display and paragraph font and is seen in many notable and historic projects

Use in artworks

Helvetica

· Also knows as Neue Haas Grotesk

· Designers: Max Miedinger and Eduard Hoffmann

· Date created: 1957

· Category: Sans-serif

· Classification: Neo-grotesque sans-serif

· Foundry: Haas Type Foundary

· Variations: Helvetica Inserat, Helvetica Compressed, Neue Helvetica, and Helvetica now

· In 2007, director Gary Hustwit developed a documentary film about Helvetica detailing how this typeface has shaped the culture of typography and design.

· Has vertical or horizontal terminators in the stroke.

· Focuses on the space surrounding the letters.

· Has a monotone stroke weight.

· Easy to read while in motion, which is why it is often seen in airline or automobile logos.

Use in artworks