Font Research

Times New Roman

· Gets its name from the Times of Lon­don, the British news­pa­per.

· Designers: Stanley Morison and Victor Lardent

· Date released: 1932

· Font specimen: Transitional serif typeface

· Classification: mixed, transitional, and old-style

· Foundry: Monotype

· The design is slightly condensed, with short ascenders and descenders and a high x-height (tall lower-case letters), all effects that save space and increase clarity.

· Popular in book printing, general publishing, and newspapers.

Use in artworks

Futura

· Designers: Paul Renner

· Date created: 1927

· Category: Sans-serif

· Classification: Geometric sans-serif

· Foundry: Bauer Type Foundry

· To create a design with modern, clean elegance

· Design based on simple geometric forms — triangles, squares and near-circles.

· Long ascenders

· Used as a display and paragraph font and is seen in many notable and historic projects

Use in artworks

Helvetica

· Also knows as Neue Haas Grotesk

· Designers: Max Miedinger and Eduard Hoffmann

· Date created: 1957

· Category: Sans-serif

· Classification: Neo-grotesque sans-serif

· Foundry: Haas Type Foundary

· Variations: Helvetica Inserat, Helvetica Compressed, Neue Helvetica, and Helvetica now

· In 2007, director Gary Hustwit developed a documentary film about Helvetica detailing how this typeface has shaped the culture of typography and design.

· Has vertical or horizontal terminators in the stroke.

· Focuses on the space surrounding the letters.

· Has a monotone stroke weight.

· Easy to read while in motion, which is why it is often seen in airline or automobile logos.

Use in artworks