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Rumah Tanam Visual Identity Development

On the making of the visual identity Stephanie and I also decided to divide the task. I would be the one designing the logo and Stephanie will design the website. After we finish designing, we consulted to each other and give suggestions to make both the designs better.


Logo References

These are the references I saw to make the logo. I searched up "home" and "plant" logo design as it relates to the name Rumah Tanam.


Color Palette Choices

The palette choices we chose are earthy and plant colors to match the theme of the whole business which is an e-commerce for plants.


Logo Sketches

Here are the sketches of logos that I came up with.


After the QC I received a suggestion to change the logo to an arch.


Website

Stephanie designed the website and I helped her design the long version of the site.




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