Guest Lecture
Guest Lecturer: Steven Alexander
From: Tinkerworks
Date: 27/04/2021
Mr Steven Alexander from Tinkerworks gave us a guest lecture and QC session for our class. Tinkerworks is a Jakarta-based design studio focused on the nuts-and-bolts of creating brand identities for restaurants, retail, and creative businesses with the help of whimsical stories based on strategic thinking. Sir Alex introduced himself and shared a brief story of how he got into the design industry. He was formerly a business student and got into the design industry and worked as the conceptor instead of doing the technical design works. Tinkerworks’ clients include: Petak Enam Lifestyle Space, Dark of the Moon Specialty Butter, CIAYO Corp Media Company, Tempat.com Booking Platform, Galleria Lifestyle & Build, Ederra Modestwear, YOKAI Molecular Gastronomy, Adorama Lifestyle Printing, Indonesia Mural, WAIL! Australia, CATR & Co, ETEREA Weddings, and Sedari Dulu.
Here are some of the works of Tinkerworks:
Website: https://www.tinkerworks.co/
QC
QC notes:
There is nothing wrong with the logo, it is fine and looks cute
The "K" line is too long
Layout looks fine and sizing is readable
For business card - just use white and block with black
Make the logo hologram, print shop recommendation: KYUB Bandung
Get rid of the "eiza" for the cover letter
Make the width size smaller and make it into a divider
Make the logo on the CV black
Leading is fine
Envelope - dilute and steer away from concept
For the folder, get rid of the round glasses
The ruler looks fine, just use the straight one
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