About Marawa Handmade
Marawa Handmade is a small business based in Bandung that focuses on producing embroidered handmade bags with local craftsmen.
Vision and Mission
Vision
Marawa as a brand of handmade bag industry that gives back to the community especially for Mothers and Children.
Mission
Bringing well-being to the owner, staff and all people involved in making Marawa go forward.
To provide less fortunate mothers with jobs and less fortunate students with new school supplies, so they feel confident.
Market Segmentation
Demographic
Marawa Handmade's target audience is from high school students to young moms, approximately 17-30 years old females. The class Marawa is targeting are the locals in the lower middle class.
Psychographic
People who are interested in local handmade products. Those who want to support local products and the humanitarian development in Indonesia.
Communication Strategy
Revamp Instagram
Slide post
Revamp Website
Packaging
Marawa Handmade still uses plastic as their packaging. Instead of plastic, Marawa can switch to das bag to be eco-friendly.
Campaign
As Marawa Handmade employs local sewers, especially mothers who need extra cash, around the area of the production house, a workshop dedicated to teach and enhance the skills of the mothers around the area can be held. With this, the mothers can obtain embroidering skills which can be used later on to work in Marawa Handmade to earn more for their family.
Back-to-school season is an exciting time for children as they look forward to the year ahead, but unfortunately, some children do not have access to the supplies they need for a prosperous school year. Every new terms of school, Marawa provides children in need with essential school supplies through #UntukAnakBangsa program. #UntukAnakBangsa charity where in every purchase of Marawa Products, the customers will get a chance to donate a suitable bag for the children who need them.
To run this event, Marawa team would go to schools around Bandung and hold an art activity where the children can express themselves through coloring. Their artworks will be printed onto a drawstring bag which they can bring home along with the crayons as well as the artwork they made.
Collaboration with IBU Foundation
Marawa will partner up with Indonesia Bhadra Utama (IBU) foundation, a volunteer based organization who works to respond to humanitarian and development issues in Indonesia especially for Mother, Children, and Youth that is based in Bandung. Partnering with IBU foundation allows Marawa to accept donations that are used to purchase the costs for #TasUntukAnakBangsa for distribution to less fortunate kids in Indonesia.
Bag Mockups
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