IKEA
This video is interactive and attracts people to watch further. The title of the video "recipes for delicious kitchens" makes the few first second counts which makes viewers enthusiast to watch it more. Instead of explaining the steps on how to choose and purchase their products in the mainstream way, IKEA creatively applied it into a cooking-steps-alike. The background music which sounds calming and fun at the same time supports the ad too. The voice and pronunciation of the demonstration is also clear and not too fast. It is a very creative concept to introduce their brand.
OREO
The overall of this advertisement is really catchy. The theme of this campaign is "Wonderfilled". According to the director, Mr Lukin, by sharing something “as small as an Oreo,” Ms. Lukin added, it can bring “a positive change.”
One spot, which runs 90 seconds, asks if unpleasant characters like a TV vampire would be transformed for the better if someone shared Oreos with them. Would the vampire “not act so undead?” the singing narrator in the spot asks. “Would he thirst for milk instead?”
Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative director on the Oreo account, said he believed that the concept of wonder is “something the brand could own.”
The illustration of this video ad is really pleasing to look at and its animation shows a lot of movement which makes our eyes follow them and not get bored. According to the comments on Youtube, what they love most is the song which is really catchy to the point that it is stuck in their head.
Mercedes-Benz
The advertising team brings together the pure wilderness of a lion and the stressful business world we are living in right now. The company shows in an impressive way the advantages of the new Energizing Comfort Control System that their product provides.
The spot starts by showing the spectator that even the strongest and smartest business manager can have a really bad day. The business manager is represented by a human with the head of a lion. During his day there are several misadventures that happen to him. But now the highlight of the commercial is coming. After his stressful day the manager gets in his car, which is the new S-Class from Mercedes Benz. When the S-class stops at the first traffic light the manager presses the button, which starts the Energizing Comfort Control System. And from that moment the complete spot changes. It gets shown that the ECC system changes the music, temperature, smell, seat position and even the lights in the car. This impression is so overwhelming that it shows the emotion of relaxing. After his ride the manager gets out of his care and the views sees that he completely forgot his stressful day and that he is now ready to enjoy his evening.
The ad has really good and creative concept. The effects of the animation and digital art is amazing as seen in the lion head and the effects on the lighting. The background music also supports the ad. In the beginning, the music is sporty, loud and fast but when it reaches the end it is calm, relaxing and at a slow pace which projects the emotions of the lion.
Apple at Work - The Underdogs
The advertisement is mainly aimed for the people at work. The advertisement is good because it seems like the viewers are watching a movie. There is the climax and solution. The camera handling is also great, it is steady and the movements provide extra emotion to the advertisement.
The advertisement also shows how the Mac is really useful at work. It can be used for sketches, microsoft excel, and it is easily carried everywhere as it is light and thin. The background music also adds points to the advertisement. When they were in a hurry, the music is played in a fast pace.
CHANGE UP BY SEVENTEEN
Both the music and the video clip are great. The genre of the music is hip hop and the word "Change up" that keeps repeating makes the viewers hyped. The art directors also used bright colors such as red, orange, yellow, green and white with black that attracts the eyes of the viewers. The viewers will be awake and hype along with the song. The cameraman also changes the view and angles a lot of times although they stay on the same place which makes the video lively. How the cameraman also shoots from the mirror instead of directly is also creative. The studio is also set up with a bunch of props that are simple but arranged into something great. Such as the pile of papers, the giant CD player, and the chairs. At the last part, the director uses the play back technique on the m&m chocolate which shows the feeling of fun and happy. Overall, the effects are really great, the studio set up and props are stunning, and the music is catchy as well
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