SPOT a single element or ‘spot’ can be a strong design tool, allowing control of the viewer's eye. it draws attention to itself from the area .
LINE Lines give direction by moving the eye across the picture. A visual tool which can be incorporated into the photographic image .
SHAPE A shape is any defined area or an object that are close together that can be seen as a single shape .
PATTERN Multiple spot, lines or shape that can create a pattern.
EMPHASIS Altering perspective, framing, depth of field and lighting.
BALANCE Referring geometric symmetry.
CONTRAST OF SHARPNESS Can attract attention because the sharpness is immediately noticeable. Depth of field affects it the most.
CONTRAST OF LIGHT AND DARK Draws the viewers eyes and it could be more apparent if it's in B/W .
THE RULE OF THE THIRD Separated to 3 horizontal lines and 3 vertical lines. The subject MUST be at the meeting point of the line.
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